Dita Eyewear: Innovation, Style and The Most Ultimate Craftsmanship Ever

Most people's wardrobes consist of a few pairs of sunglasses - or, in some cases, a vast collection. A broad range of sunglasses is available today at every price range. Sunglasses are fun and allow a wearer the same kind of self-expression and personal statement that they enjoy in their style.

Not surprisingly, sunglasses are having incredible success and are currently racking up a civilian success story that by now is almost legendary. Some of the noble qualities that we have today are thanks to a luxury brand called DITA. The brand has been serving the world’s most discerning customers, challenging the old guard, and producing unique relationships while reaffirming the brand's position on individuality.

Dita CEO Micky Dhillon pretended that question in 2015, as dita celebrated 20 years in a luxury marketplace it had no longer known. “It had carried us on a four-year vision quest of design, engineering, and development to have a product that answered our own self-imposed challenge,” says Dhillon.

Eventually, the word beyond captures the real essence of unique luxury. In the most basic sense, going beyond means going past where you are in the marketplace.

DITA

A name identical to high-end fashion, micky dhillon dita eyewear has been the celebrity go-to for over two decades. Owning a pair of dita frames in your hands can’t match with any other brand. DITA’s manufacturing standards and design are the benchmarks by which all other luxury brands are judged- making them the upper echelon. As a result, dita sunglasses and frames have become associated with a celebrity like no other eyewear brand. But dita is not just excellent to look at – they’re likely to be the most outstanding quality eyewear you’ve ever owned.

Leaders of Style

DITA quickly gained fame internationally by forming relationships within style, culture, sports, and entertainment. The brand is centered on redefining traditional standards. DITA transforms conventions by offering eyewear that varies from bold character frames to new versions of timeless shapes through innovative technology.

Is Dita Just Another Fashion Brand?

While many high-end fashion brands offer a range of sunglasses and optical frames, they are likely to be produced in the same factory, with the brand mark as the only difference between them.

Unlike a fashion brand that draws out mass-produced sunnies and frames, Micky Dhillon Dita is an eyewear brand offering a unique product made in Japan from the highest quality materials (titanium, white gold, 18k gold, and Japanese acetates) and wonderfully hand-finished. Even the nose pads are manufactured from titanium for lightness and superior comfort.

It takes an entire team of designers several months to create each DITA frame – a fact that will not be lost on anyone who owns a pair in their hands. The meticulous attention to features for all 

of these individual elements in the manufacturing process is unmatched, resulting in reliable, strong, and sustainable sunglasses and optical frames, as well as a bold and unconventional artistic style.

DITA considers there aren't any absolute standards to be considered a luxury product. It’s not heritage because new brands pop up every day, describing themselves luxury; It’s not priced because it’s all over the picture, and it’s not expertise because you’ve got brands dipping their toes into everything. DITA is, after all, the brand that other luxury brands measure themselves against.